Top 5 Digital Marketing Strategies for an Educational Institute
With the advent of new technological implementations in the classroom, digital marketing has become essential for educational institutions to create and boost their online presence. Also, it is important to interact with their users through several channels, including websites, social media, and mobile apps.
Every educational institution should focus on efficient digital marketing techniques to keep ahead of its rivals in this cutthroat world. Institutes can engage with students, potential students, parents, and teachers in a meaningful way by leveraging digital marketing strategies.
The following are the top 5 digital marketing strategies for education institutes to stand apart from the crowd:
1. Make Your Website and Ads Mobile-friendly
Mobile users now outnumber laptop users in terms of platforms used to access the internet, demonstrating that mobile is the most popular platform. In fact, around half of all web traffic worldwide comes from mobile devices.
Moreover, a survey by the mobile data and analytics company App Annie found that from 3.7 hours in 2019 to 4.7 hours in 2021, the average daily time spent by a user on a mobile device climbed by almost 4.5 percent.
Therefore, easily accessible websites with readable and downloadable online content can significantly enhance your clickthrough rate.
2. Make SEO Indispensable to Your Digital Marketing Strategy
Beautifully written, carefully-calculated content can head to obscurity without an effective search engine optimization (SEO) strategy. SEO generates over 1000% more traffic than organic social media, according to BrightEdge Research.
So, consider SEO your internet publicist who works hard to promote you to your targeted current students, potential students, parents, and teachers as soon as you publish content.
Three types of SEO that you should learn about are:
- Link building: Learn to create high-quality backlinks on your website.
- On-page SEO: Strategic keywords, title tags, meta descriptions, optimized header tags, and internal links should all be abundant in your content.
- Technical SEO – Google prefers to get data from reliable technical websites. It will display your pages in search results more frequently as it gains a greater understanding of your website. Check that your website is free of 404 or technical issues, duplicate or pointless material, and faulty or missing XML sitemaps.
3. Create A Social Media Presence
The students use social media extensively. While 96% of students who have access to the internet say they use social networking tools, 75% of students in grades 7 to 12 have at least one social media account.
So, one of the finest digital marketing techniques would be to create a significant social media presence. Eventually, you'll gain popularity among the younger crowd. Building a substantial following and a presence on social media will depend on your ability to respond to social media trends and produce pertinent information, which should be a combination of quirky, relevant, and educational material.
Remember that one of the key benefits of social media is the high level of engagement it results in. Therefore, always reply to their messages and comments right away and engage with people who are interested in your institute whenever you can.
4. Leverage Video Content Strategy
Promoting video content is another successful digital marketing technique for educational institutions. Invest in creating high-quality videos that showcase various facets of your institution. This includes the campus tour, the courses offered, extracurricular activities, student accommodation, and other amenities such as labs and libraries.
Live video is a common and dominant technique across all major social networks. Students are fond of this trend on social media. So, use live streaming to its fullest potential to attract potential students' attention.
You can host a live Q&A session and answer frequently asked questions about the application and admissions process, the fee structure, the learning amenities, opportunities, etc. Showing all of this in real-time will help the audience recognize your institute for what it stands for and gain their attention.
5. Add Student Testimonials to Your Website and App
Testimonials for educational institutions from current and former students can be the best forms of social proof. It is amongst the best digital marketing tactics for educational institutions. So, add student reviews on your website and in your social media content plan.
Furthermore, since many individuals read internet reviews before proceeding, you might ask your students to post reviews on Google and other websites.
Wrapping Up
Focus on the broad picture when creating your digital marketing strategy. Include a considerable social media presence and extend it through many channels, including blogs, videos, and emails.
Learn about your desired clientele, including current students, former students, potential students and their parents, and potential new hires. All sectors and industries, including education, are seeing an increase in competition.
In this data-abundant world, incorporate these digital marketing strategies to boost your reputation and visibility to compete with an expanding number of other players.